Simplifying complexity. Creating customer value. Driving growth.

I’m a customer-obsessed, strategic, results-driven product leader with 10+ years of experience in digital commerce and healthcare. I use Agile frameworks, voice-of-the-customer insights, and data analytics to improve customer experiences and business outcomes.

The through line in my career is making complex e-commerce journeys easier for customers, from discovery through checkout and fulfillment, while supporting business goals.

Tairak360: Believe. Plan. Swim. Improve.

Tairak360 is a personalized swim planning and progress tracking app that helps swimmers plan workouts using their past sessions, pace, recovery, and nutrition, then track their progress and improve over time.

www.tairak360.com

Where I worked

... and what I built

Product Manager

CVS Health; 2023–Present

Lower the cost of care and improve the health.

Developed strategic business cases and owned the delivery of omnichannel product initiatives, increasing order capacity by 25% and reducing cost per order by 20%
Conducted Voice of Customer (VoC) research, journey mapping, and applied Jobs-To-Be-Done and analytics insights to identify workflow pain points, resulting in a customer-centric product roadmap
Owned epics, features, backlog prioritization, requirements, sprint execution and UAT using JIRA, Confluence, and Rally across decentralized teams
Led cross-functional delivery across Product, Engineering, Design, Analytics, and Operations to launch platform enhancements that improved labor throughput by 20%
Defined success metrics, monitored post-launch performance, and drove iterative improvements using quantitative and qualitative insights, reducing order processing time by 15%
Managed roadmap prioritization and release planning across multiple initiatives balancing business value, technical feasibility, and customer outcomes. Communicated to senior business and technology stakeholders.

Product Manager

MSC Direct; 2020 - 2022

Best Industrial distributor

Leveraged Full Story sessions and Adobe Analytics to develop data-driven strategies that improved the browse-to-buy experience and checkout experiences, increasing conversion rates by 20%
Owned optimization of the digital purchase journey by launching guest cart reminder emails, reducing cart abandonment by 10%, generating $550K revenue, and increasing AOV to $319
Optimized Promotion and Loyalty Program for small-segment customers using analytics and A/B testing, resulting in a 15% increase in repeat purchases
Led digital product initiatives supporting enterprise account management capabilities including profile, consent, preferences, payments, and privacy controls across web and mobile platforms

Product Manager

Staples Inc.; 2016-2020

Make more happen everyday

Mentored junior product managers by providing guidance on product strategy of the digital asset manager initiative and cultivated a strong product and agile culture by leading with empathy, which increased customer retention by 20%.
Designed and collaborated with cross-functional teams to implement the Staples Exchange platform to onboard vendors and executed vendor interfaces to monitor inventory levels, which led to a 15% increase in AOV.
Drove product-market fit for BOPIS (Buy Online, Pick Up In Store) by conducting pre-launch competitive and market analysis, and post-launch KPI tracking and customer feedback loops—boosting conversion rates by 25%.

Assoc. Product Manager

Staples Inc.; 2012-2016

Make more happen everyday

Managed staples print worth 5.4 million which has both retail and online/mobile presence
Orchestrated Express feature’s lifecycle from discovery, planning, introduction to post launch, by prioritizing its backlog, which led to 20% increase in AOV
Conducted extensive in store customer interviews and extensive UX research to optimize retail’s Solution builder platform which led to increase in foot fall by 30%

Education

Suffolk University

Sawyer Business School

MBA, 2011

Corporate Finance

Bharti Vidya Peeth Deemed University

Institute of Management and Entrepreneurship Development (IMED)

MSC, 2006

Computer Science

Let's connect

Have a product opportunity or want to discuss my work? Send me a message.

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